Sales & Marketing

I manage a portfolio of more than 800 global apparel brands and retailers across EMEA, the United States and Asia, covering specifications, conversions and contract negotiation.

Value-based selling and digital engagement have positioned us as a preferred supplier to major brands. I also advise product development teams on market trends and customer requirements, translating brand needs into technical specifications that are implemented at vendor level.

I lead marketing and commercial strategy for global accounts, aligning brand campaigns with sales growth targets. I design and deliver engagement programmes for the senior leadership of global apparel brands and retailers, and partner with brands and industry bodies on joint initiatives.

Since 2026 my remit has included apparel brands in the DACH region.

Digital sales and communication has been my main project since 2019. I build account-based intelligence and reporting systems that give the global accounts team weekly market insight.

Earlier I worked as a Salesforce power user, building reports and dashboards and training regional teams, ran sales analytics with QlikView, and supported e-commerce and marketing automation projects.

My MBA in International Business at Bahçeşehir University focused on branding and marketing, with courses in leadership and branding, niche marketing, brand communication and strategic leadership. My dissertation examined post-Covid brand communication in textile brands.

With apparel brands I work on sustainable thread initiatives that support eco-conscious product development and responsible manufacturing.