Arzu Turgay

Looking ahead

I try to keep up with futuristic perspectives and the innovations technology offers, without losing sight of the human side.

Digital, with people at the centre

Since 2019 my main project has been digital sales and communication: reaching brands through digital channels, building account intelligence and reporting systems, and helping commercial teams make decisions with better data.

Before that I worked on e-commerce and marketing automation projects and trained regional teams on Salesforce.

Artificial intelligence and human consciousness

I reflect on how artificial intelligence may shape the evolution of human consciousness, alongside my studies in astrology and work with the subconscious.

Sustainability as a leadership question

I am pursuing a PhD focused on sustainable business leadership. I believe in the power of digitalization and purpose-driven leadership to accelerate sustainability goals while delivering measurable business impact.

Continuous improvement

Throughout my career I have worked by one principle: continuous improvement. From Six Sigma projects in automotive quality to global account systems today, the aim is the same: ethical, innovative and measurable value.